Easy to use and privacy-friendly
Google Analytics alternative
Plausible is powerful, lightweight analytics. No cookies, just insights. Made and hosted in the EU, powered by European-owned infrastructure. 🇪🇺
Why use Plausible Analytics?
Google Analytics is overkill for most site owners. Plausible gives you clear, useful insights without complexity, training or prior analytics experience.
- Automatic scroll depth tracking
- Scroll depth from 1 to 100 percent is tracked automatically on every page. No setup, no tag managers. Create scroll depth goals without code.
- Track AI traffic accurately
- See which AI tools like ChatGPT, Perplexity, or Claude send you traffic. Identify pages that attract AI visitors and the conversions they complete.
- Track SEO performance
- Connect Search Console to see search queries and organic performance directly in your Plausible dashboard. Track SEO content and conversions in one place.
- Track paid ads and campaigns
- Track UTM campaigns with automatic channel grouping for Paid Search or Affiliates. Analyze landing pages, conversions and locations.
- Real-time dashboard
- Monitor live traffic with the same metrics as your main dashboard. Updates every 30 seconds without refreshing the page.
- Codeless goals and revenue tracking
- Turn any page into a goal. Automatically track file downloads, form completions and external link clicks. Set up custom events and revenue tracking.
- Conversion funnels
- Measure how visitors progress through key steps on your site. Understand conversion rates and where people drop off.
- Works with your existing stack
- Use our WordPress plugin, track WooCommerce funnels in one click or build custom Looker Studio dashboards. Explore our integrations and simple setup guides.
People ❤️ Plausible
Plausible runs reliably at any scale, from small sites to hundreds of millions of monthly visitors, and is trusted by thousands of companies that have switched from Google Analytics.
- Paying subscribers
- 16k
- Tracked pageviews
- 260B
- Uptime (Last 90 days)
- 99.99%
Not free/not a ton of bells and whistles, but SOOOO easy to use (for clients too) and the data is near real-time. Good solution for ~70% of websites that have trouble with GA4.
Became a paying customer within 1hr of the 30-day trial.
It's time to ditch Google Analytics
Google Analytics is frustrating to use, difficult to understand, slow to load and privacy-invasive. That's why we built Plausible Analytics, a simple but powerful alternative.
Here's what makes Plausible a great Google Analytics alternative and why over 16,000 paying customers trust us with their website and business insights:
Simple analytics at a glance
Plausible is simple analytics. It is easy to understand and cuts through the noise. Check your site traffic and get the essential insights on one page in one minute. Get an aggregated view of all your sites in a consolidated dashboard. There are no layers of menus and no need to build custom reports, custom dashboards or PowerPoint documents. You can even import your Google Analytics stats.
Lightweight script that keeps your site speed fast
Plausible is lightweight analytics. Our script is 75 times smaller than Google Analytics. Your page weight will be cut down, your site will load faster and you'll reduce your carbon footprint for a greener and more sustainable web. A site with 100,000 monthly visitors can save 8.2 kg of CO2 emissions per year by switching.
No need for cookie banners or GDPR consent
Plausible is privacy-friendly analytics. All the site measurement is carried out absolutely anonymously. Cookies are not used and no personal data is collected. There are no persistent identifiers. No cross-site or cross-device tracking either. Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU.
We invite you to take a look around, explore our live demo and try Plausible for free. We'd be honored to have you as a customer. Thank you.
Uku and Marko
Co-founders
P.S. We're a completely independent, self-funded, bootstrapped and debt-free team of 10. We're not interested in raising funds or taking investment. We choose the subscription business model rather than surveillance capitalism. We're operating a sustainable project funded solely by the fees that our subscribers pay us. Read more about us.
Traffic based plans that match your growth
Sign up for 30-day free trial. No credit card required.
Up to 10k monthly pageviews
Starter
- One site
- 3 years of data retention
- Intuitive, fast and privacy-friendly dashboard
- Email/Slack reports
- Google Analytics import
- Goals and custom events
- Saved Segments
Growth
- Everything in Starter
- Up to 3 sites
- Up to 3 team members
- Team Management
- Shared Links
- Embedded Dashboards
- Shared Segments
Business
- Everything in Growth
- Up to 10 sites
- Up to 10 team members
- 5 years of data retention
- Custom Properties
- Stats API (600 requests per hour)
- Looker Studio Connector
- Ecommerce revenue attribution
- Funnels
- Consolidated View
Enterprise
- Everything in Business
- 10+ sites
- 10+ team members
- 600+ Stats API requests per hour
- Sites API access
- Single Sign-On (SSO)
- Managed Proxy
- Scheduled raw event data exports
- 5+ years of data retention
- Priority support
